Cindy Chen

Cindy is an award-winning avant-garde makeup art and fashion creator who provides an escape from reality through artistic storytelling, positivity, and humor. She left the corporate life in 2020, after working as a senior visual designer to become a full time creator. Since then she’s been featured on major ad campaigns with brands like Canon USA, Urban Decay Cosmetics, and Netflix. She’s also been featured on news outlets like PopSugar, Buzzfeed, and Access Hollywood. Her work has been published in 7 countries, and she was on Hulu’s TV show “Exposure: Creator Edition”. Cindy’s videos share the behind the scenes process of her intricate makeup art, as well. as her photography and editing process. Her most popular videos are story times featuring important lessons she’s learned in her identity, culture, career, relationships, media representation, and mental health.

VISION STATEMENT

I create avant-garde makeup content to share stories that normalize experiences from all over the world. As a third culture kid, I’ve always struggled with identity and belonging, so I connected with individuals through sharing stories. I create to inspire people to see ANYTHING as an artistic tool, which can be used to express yourself. Because if I can do THIS with makeup then you can too. Finally, I create to become the media representation that I needed when I was growing up. My content is playful, passionate, and personal – a place for people to feel comfort and escape.